Understand your business to better your ads

When advertising a product to customers, it is important to precisely understand what you’re seeking to promote. Prompting, and then answering, just one question can help your business tremendously when planning out an effective advertising campaign.

Ask yourself what or how your product solves a problem

Your product or service must have value, that being that it provides a solution to a problem. Once it is realized, build your ad campaigns around your conclusion. 

For example, in a visual ad, take high quality photos of the product and how it is used. If an ad does not fully convey what a product is meant for, your targeted audience is less likely to buy it. Not only that, leaving out features can throw off potential customers.

The same can be said with services: displaying photos of your services in action will help customers understand what you provide. Visual ads are just one medium of advertising but using this idea should be applied to any and all forms of advertisement. The content of the ad is important, but also the placement of the ad should be just as important.

Where your ad is placed is also important

Putting your ads in relevant and user-friendly locations are another crucial factor of whether your ad will be effective. When the purpose of a product is easily found, the target audience should also be realized. Understanding who your audience is will help in knowing where to put your ads. Determine if your audience is more likely to view more traditional or new(electronic) types of advertisements.

A platform that needs no introduction is the world’s #1 search engine, Google.

A more modern, and dynamic form of advertisement is Google Ads, which Lime Group is certified in to get more clicks to your website and sales portals.

If you are inspired by this entry and have ad ideas you would like to capitalize on or workshop with us to maximize your businesses’ visibility, contact our versatile and dedicated team today!